電商下沉戰(zhàn)略勢(shì)在必行

　　Business subsidence strategy is imperative

　　在一線城市，各種形式的電商充斥著人們的生活，加之物流以及網(wǎng)絡(luò)的發(fā)達(dá)，“網(wǎng)購(gòu)”儼然已成為一線城市的居民最為熱衷的生活方式，而相對(duì)與一線城市，二三線城市再到鄉(xiāng)鎮(zhèn)農(nóng)村還有大規(guī)模的用戶(hù)群體待挖掘，而且在二三線城市從事電商行業(yè)的公司比較緊缺，其中還有假貨泛濫、產(chǎn)品監(jiān)管有漏洞等不健全的發(fā)展因素制約著二三線城市電商業(yè)務(wù)的發(fā)展。但同時(shí)基礎(chǔ)設(shè)施建設(shè)的跟進(jìn)，二三線城市居民消費(fèi)觀的轉(zhuǎn)變，電商下沉也“水到渠成”。阿里、京東爭(zhēng)相下鄉(xiāng)刷墻推廣其電商業(yè)務(wù)，京東幫服務(wù)站和淘寶村的模式出現(xiàn)，各大物流公司逐漸擴(kuò)大派送范圍，這些也都為電商下沉鋪好了路。由于農(nóng)村地廣人稀，農(nóng)村電商必然走向本地化，如何調(diào)用第三方廠商服務(wù)資源和社會(huì)化維修、銷(xiāo)售資源，會(huì)是2015年電商的角力點(diǎn)。

　　In first-tier cities, various forms of business filled with people's lives, and the logistics and the development of network, the "online shopping" has become the most enthusiastic way of life for the residents of first-tier cities, compared with first-tier cities, two or three line city to rural and large user groups to be excavated, and engaged in the electricity supplier industry in the two or three line of the city, which is relatively scarce, and the proliferation of fake products regulatory loopholes and other development factors of imperfect restricts the development of the two or three line of the city business. But at the same time, infrastructure construction to follow up, the two or three line urban residents change in consumption, e-commerce subsidence is a "natural". Ali, Jingdong to promote the countryside whitewashing business, Jingdong to help mode service station and Taobao village, the logistics company gradually expand the scope of delivery, these have paved the way for the electricity supplier sinking. Because of the inevitable trend of rural electricity supplier with much land and few people, localization, how to call the third party service resources and social maintenance and sales resources, will be the focal point of the electricity supplier in 2015.

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