電商格局的雙寡頭加劇

　　The intensification of the double oligarchs of the e-commerce pattern

　　從體量上看，阿里與京東分別引領平臺和B2C自營領域，當當、1號店、蘇寧等被甩開的距離較遠。品類上，京東在3C家電領域依然占據優(yōu)勢，但在服裝、百貨等方面尚處于破冰期，2015年能否突破是一個看點，相比，天貓、淘寶等生態(tài)改善會是明年重點，消費者需求變化會加速阿里的自我變革。但有一點是確認的，京東與天貓的雙駕馬車局面會進一步鞏固，雙寡頭很難撼動，蘇寧、1號店等的距離會繼續(xù)拉大。

　　In terms of the volume, Ali and the Jingdong respectively lead the platform and the B2C self - operated field, and Dangdang, No. 1, suing and so on are far away. The category, the Jingdong still occupy the advantage in the field of 3C appliances, clothing, etc. but in the department store is still in the period of 2015 can break the ice, is a spectacle, compared to Tmall, Taobao and other ecological improvement will be next year, changes in consumer demand will accelerate the self reform of ali. But one thing is for sure. The situation of double carriages between Jingdong and Tmall will be further consolidated. Duopoly is hard to shake, and the distance between Suning and No. 1 store will continue to widen.

　　基礎服務再成行業(yè)競爭焦點

　　Basic service becomes the focus of competition in the industry

　　在經歷了價格戰(zhàn)、電商“造節(jié)”等等發(fā)展階段之后，國內電商通過早期粗放式的搶奪用戶開始到如今修煉內功，逐漸轉變?yōu)榫毣陌l(fā)展模式。精細化后，例如物流、售后這些直接決定品牌美譽度以及用戶黏性的環(huán)節(jié)，變得尤其重要。而且目前國內電商品牌林立，各類綜合性百貨電商以及垂直電商都是八仙過海，各有各招，不過在價格這方面可做的文章并不多，同時在基礎服務方面，遭到消費者最多的詬病，雖然自電商誕生起，服務便是主打牌，但是消費者不滿意，這就意味消費者的需求沒有得到滿足，于是新的競爭點就出現了。所謂“天下武功唯快不破”，其實本質上消費者要求的就是一個快速響應的服務機制，這在物流以及售后換修等方面體現尤其明顯。

　　After experiencing the development stage of price war and electricity supplier, the domestic electricity providers began to practice their internal strength through the early extensive user looting, and gradually transformed into a refined development mode. After refinement, such as logistics and after-sale directly determine the reputation of the brand and the stickiness of the user, it becomes particularly important. But the current domestic electricity supplier brands, all kinds of Comprehensive Department providers and vertical electric providers are The Eight Immortals Crossing the Sea, each have their strokes, but can be used in the price of this article is not much, at the same time on the basis of service, the most criticized by consumers, although the electricity supplier since birth, service is the main playing cards, but consumers are not satisfied. This means that consumer demand has not been satisfied, so the new competition points appeared. In essence, consumers demand a quick response service mechanism, which is especially evident in logistics and after sale repair.

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