電商碎片化模式讓物聯(lián)網(wǎng)成為電商流量新入口

　　The mode of fragmentation of E-commerce makes the Internet of things a new entrance to e-commerce

　　2015年移動電商將更加成熟，支付更便利，尤其是隨著O2O模式的落地，以及移動端交互體驗的增強，移動電商版圖將進一步擴張，并有望超越PC端占到60%以上的份額。另外，隨著智能設備的不斷涌現(xiàn)，電商將從除互聯(lián)網(wǎng)、移動互聯(lián)網(wǎng)以外更多平臺獲取新的流量，碎片化購物模式的形成更推動了物聯(lián)網(wǎng)成為電商流量新入口的大趨勢。

　　In 2015, mobile providers will be more mature and more convenient to pay. Especially with the landing of O2O mode and the enhanced interaction experience of mobile terminals, the layout of mobile e-commerce will further expand, and it is expected to surpass the PC terminal's share of over 60%. In addition, with the continuous emergence of smart devices, electricity providers will get new traffic from more platforms besides the Internet and mobile Internet. The formation of fragmentation shopping mode has promoted the Internet of things to become the new trend of the new entry of electricity supplier.

　　物流價值不只是快慢

　　Logistics value is not only fast and slow

　　物流對電商的重要性是毋庸置疑的，2014年圍繞著物流上的競爭大幕拉開，京東自建物流延伸出了極速達、3小時達、移動自提車等個性化物流服務，蘇寧、當當?shù)纫布娂娂哟a物流建設，開啟了新一輪的對抗戰(zhàn)。2015年物流軍備競賽的優(yōu)劣勢將充分暴露出來，并影響到用戶網(wǎng)購的選擇決策，“無物流，不電商”會成為鐵律。而且在明年，物流價值不僅是快、慢，以物流為杠桿延伸出來的供應鏈、服務、營銷等增值服務和價值也會凸顯，尤其是在四六線縣鄉(xiāng)級市場，物流會成為橋頭堡，缺失的玩家會喪失機會。

　　The importance of the logistics business is in doubt, around 2014 the curtain opened on the competition of logistics, self built logistics Jingdong extends out of the speed up, up to 3 hour, moving from mentioning the car and other personalized logistics services, Suning, Dangdang also have increased the construction of logistics, opened a new round of war. Is good or not will 2015 logistics arms race is fully exposed, and affect the decision of users of online shopping, no logistics, without electricity will become iron law. But in the next year, the value of logistics is not only fast and slow, logistics as the lever extends out of the supply chain, service, marketing and other value-added services and value will be highlighted, especially in the 46 line of the county and township level market, logistics will become a bridgehead, the lack of game player will lose the chance.

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