域名具有唯一性，一個(gè)域名一旦注冊(cè)成功，任何其他機(jī)構(gòu)都無(wú)法注冊(cè)相同的域名。域名是企業(yè)重要的網(wǎng)絡(luò)商標(biāo)，在網(wǎng)絡(luò)營(yíng)銷(xiāo)中起到企業(yè)標(biāo)識(shí)的作用，在進(jìn)行域名的命名時(shí)，要考慮到域名與企業(yè)的名稱(chēng)、標(biāo)識(shí)相統(tǒng)一。

Domain name is unique. Once a domain name is registered, no other organization can register the same domain name. The domain name is the important network trademark of the enterprise. It plays the role of the enterprise logo in the network marketing. When the name of the domain name is named, it is necessary to consider the unification of the name and the logo of the domain name.

網(wǎng)站是給用戶(hù)使用的，如果只是讓用戶(hù)作為觀眾，那樣看過(guò)以后，不一定留下深刻的印象，往往使用戶(hù)的第一次訪問(wèn)也變成最后一次訪問(wèn)了，所以，在建設(shè)網(wǎng)站的時(shí)候，要增強(qiáng)互動(dòng)性，更多的考慮讓用戶(hù)切身參與進(jìn)來(lái)，這樣更能帶給瀏覽者趣味性。

The website is for the user to use, if only let the user as the audience, so after seeing, not necessarily left deep impression, often make the user's first visit also become the last visit, so, in the construction of the website, to enhance the interaction, more consideration let users participate, so more It can bring the visitors interesting.

網(wǎng)站的欄目頻道要以結(jié)構(gòu)清晰、導(dǎo)向清楚及便于使用為原則進(jìn)行設(shè)計(jì)。如果人們看不懂或不能在網(wǎng)站上自由前進(jìn)或后退，那么用戶(hù)就沒(méi)有辦法準(zhǔn)確的了解企業(yè)及服務(wù)。要重點(diǎn)考慮瀏覽者的訪問(wèn)習(xí)慣，感興趣的欄目?jī)?nèi)容等，可以使用一些醒目的標(biāo)題或來(lái)文字來(lái)突出產(chǎn)品與服務(wù)，并且在導(dǎo)航設(shè)計(jì)中使用超文本鏈接或圖片鏈接，隨手可以點(diǎn)擊到想要去的欄目頻道，快速、方便。

The column channel of the website should be designed with clear structure, clear orientation and easy use. If people do not understand or can not advance or retreat on the website, users can not understand the business and services accurately. To focus on the visitors' access habits, the content of interested columns, and so on, you can use some headlines or words to highlight the products and services, and use hypertext links or picture links in the navigation design, and can click on the column channel that you want to go quickly and conveniently.

網(wǎng)站的內(nèi)容豐富多樣，在形式體現(xiàn)上，也必須符合內(nèi)容本身。點(diǎn)、線(xiàn)、面是視覺(jué)語(yǔ)言中最基本的元素，共同存在在完整的設(shè)計(jì)方案中，點(diǎn)、線(xiàn)、面互相穿插、互相襯托、互相補(bǔ)充，構(gòu)成最佳的頁(yè)面效果。例如，對(duì)稱(chēng)原則的運(yùn)用在頁(yè)面設(shè)計(jì)時(shí)有可能會(huì)使頁(yè)面顯得呆板，但如果加入一些藝術(shù)化修飾的文字、圖案及動(dòng)畫(huà)等手法來(lái)表現(xiàn)內(nèi)容往往會(huì)達(dá)到更好的效果。

The content of the website is rich and varied, and it must conform to the content itself. Point, line and surface are the most basic elements in visual language. They exist together in a complete design scheme. Points, lines and surfaces are interspersed, interlined and complementary to each other, which constitute the best page effect. For example, the use of the principle of symmetry may make the page dull when the page is designed, but it will often achieve better results if you add some artistic modified words, patterns and animations.

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