品牌之所以能深入人心，主要在于它能感知用戶的情緒，觸及到用戶的內(nèi)心深處，讓用戶產(chǎn)生情緒投射，產(chǎn)生代入感，從而戳中用戶的痛點(diǎn)。從營銷的角度看，能夠打動用戶的品牌不需要情節(jié)跌宕離奇，而需要充滿情感的誘餌，而真實(shí)的情感場景還原，就是最有效的誘餌。

The reason why the brand can be deeply rooted in the people's heart is that it can perceive the emotion of the user, touch the deep inside of the user, let the user produce emotional projection, produce the sense of substitution, and then poke the pain point of the user. From the point of view of marketing, the ability to move the user's brand does not need the plot and the emotional bait, and the real emotional scene is the most effective bait.

一個好的文案是會說話，是可以感覺到有生命力、有情感的。當(dāng)然除了在產(chǎn)品本身上賦予生命力之外，還可以從創(chuàng)始人身上、品牌歷史等處挖掘故事。

A good copywriter is able to speak and feel alive and emotionally. Of course, in addition to giving vitality to the product itself, it can also dig stories from the founders, brand history and so on.

網(wǎng)站推廣可以提升企業(yè)品牌的知名度，增加網(wǎng)站的流量和用戶，讓更多的人知道企業(yè)的網(wǎng)站，提升轉(zhuǎn)化率，最終帶來訂單。所以，一個好的網(wǎng)站僅僅做完是不夠的，一定要善于利用網(wǎng)絡(luò)工具和資源，把網(wǎng)站推廣出去。

Website promotion can enhance the reputation of the enterprise brand, increase the traffic and users of the website, let more people know the website of the enterprise, improve the conversion rate, and eventually bring the order. Therefore, it is not enough to finish a good website. We must be good at using network tools and resources to popularize the website.

常用的網(wǎng)站推廣工具和資源包括：搜索引擎、分類目錄、電子郵件、網(wǎng)站鏈接、在線黃頁和分類廣告、電子書、免費(fèi)軟件、網(wǎng)絡(luò)廣告媒體、傳統(tǒng)推廣渠道等。企業(yè)要選擇合適的推廣工具，運(yùn)用合理的推廣手段，制定出有效的推廣方法，達(dá)到推廣網(wǎng)站的目的。

Commonly used website promotion tools and resources include: search engines, classified catalogues, e-mail, website links, online yellow pages and classified ads, e-books, free software, Internet advertising media, traditional promotion channels, and so on. Enterprises should choose appropriate promotion tools, use reasonable promotion methods, and formulate effective promotion methods, so as to achieve the purpose of promoting website.

每一個品牌都需要有一個獨(dú)特的定位，每一個品牌都需要有明確的訴求點(diǎn)。熟知每個品牌用戶的心理，滿足不同用戶的個性化需求，才能在建立品牌價值同時使“用戶”變成真正的“擁護(hù)"。

Each brand needs to have a unique positioning, and every brand needs to have a clear appeal point. Knowing the psychology of each brand user and meeting the individual needs of different users can make the brand value a real "support" at the same time.

品牌用戶的忠誠度是一個品牌價值的最大體現(xiàn)。只有了解品牌用戶真正的問題需求所在，深知客戶需求，明知客戶需要，才能對癥下藥，言傳身教。

The loyalty of brand users is the biggest embodiment of brand value. Only by understanding the real problem of brand users' needs, knowing the needs of customers and knowing the needs of customers, can they prescribe the right medicine and teach by example.

商河網(wǎng)絡(luò)公司地址/商河網(wǎng)絡(luò)公司聯(lián)系方式/商河網(wǎng)站優(yōu)化