東莞民盈國(guó)貿(mào)中心KKV首店 KK館新業(yè)態(tài)+快時(shí)尚+新零售的模式

廣州市八千里貨架有限公司，專(zhuān)業(yè)生產(chǎn)定制服裝貨架，飾品貨架，服裝貨架產(chǎn)品現(xiàn)貨：KKV貨架，F(xiàn)UNLINK樂(lè)遇貨架，KM男裝貨架，卡門(mén)服裝貨架，快時(shí)尚男裝貨架，HM男裝貨架，GXG男裝貨架，GAP男裝貨架，ZARA男裝貨架，ZARA女裝貨架，博斯紳威男裝貨架，迪柯尼男裝貨架，路卡迪龍男裝貨架， 佛倫斯男裝貨架，迪萊男裝貨架，卡奴迪路男裝貨架，佛倫迪奴男裝貨架，NOME家居貨架，NOME女裝貨架，oce家居貨架，飾品貨架現(xiàn)貨：伶俐飾品貨架，lenle飾品貨架，綠黨飾品貨架，名創(chuàng)優(yōu)品貨架，戀慧優(yōu)品貨架，尚優(yōu)凡品貨架，韓尚優(yōu)品貨架，遇見(jiàn)你的美飾品貨 架，三福貨架，The green party飾品貨架，哎呀呀飾品貨架，2元店貨架，9.9飾品貨架，2358韓國(guó)休閑百貨貨架，母嬰店貨架，家紡貨架，更多貨架生產(chǎn)定制廣州市八千里貨架，公司地址：廣州市白云區(qū)黃石西路222號(hào)歐亞達(dá)家居4樓。

 Especially around the display table and cash register near the entrance, the space is large, the guests are comfortable to move up, wipe each other out of date, and will not collide with each other. Guangzhou Eight Thousand Miles Shelf Co., Ltd., specializing in the production of custom clothing shelves, jewelry shelves, clothing shelf products spot: KKV shelves，KM men's shelves, Carmen clothing shelves, fast fashion men's shelves, HM menswear shelves, GXG men's shelves, GAP men's shelves, ZARA menswear shelves, ZARA menswear shelves, Boszingway men's clothing shelves, Diconi men's shelves, Lucati Long men's shelves, Florence men's shelves, Diremen shelves, Canudi Road men's shelves, Flanders men's shelves, NOME home shelves, NOME men's shelves, oce home shelves, jewelry shelves spot: jewelry shelves, lenle jewelry shelves, Green Party jewelry shelves, Famous creation of excellent goods shelves, love Hui excellent shelves, shang excellent goods shelves, Han Shang excellent shelves, meet your beauty jewelry shelves, Sanfu shelves, the green party jewelry shelves, oops jewelry shelves, 2 yuan store shelves, 9.9 jewelry shelves, 2358 Korean leisure department store shelves, mother and child shelves, home textile shelves.More shelf production custom Guangzhou city Eight Thousand Mile storage rack Co.,Ltd.  company address: Guangzhou Baiyun District, Yellowstone West Road 222 Eurasian home 4th floor.

東莞民盈國(guó)貿(mào)中心KKV首店 KK館新業(yè)態(tài)+快時(shí)尚+新零售的模式

2015年網(wǎng)易考拉、天貓國(guó)際、京東等跨境電商崛起，KK館團(tuán)隊(duì)抓住進(jìn)口零售的風(fēng)口，在東莞萊蒙購(gòu)物中心開(kāi)了第一家400平方米的2.0版本KK館。選品上主打進(jìn)口零售，門(mén)店內(nèi)還有咖啡和書(shū)吧供顧客休息。

入駐的商場(chǎng)當(dāng)時(shí)在東莞不算特別有影響力，節(jié)假日的時(shí)候稍顯空曠。然而開(kāi)業(yè)第一周，貨架上的商品每天都售罄，10多個(gè)店員光補(bǔ)貨都忙不過(guò)來(lái)，還需要從總部調(diào)人支援。「商場(chǎng)的停車(chē)場(chǎng)因?yàn)槲覀兊拈T(mén)店開(kāi)業(yè)排隊(duì)排了三天。」Susan說(shuō)。

單店模型跑通后，團(tuán)隊(duì)開(kāi)始全國(guó)招商，在重慶、安徽、湖北、湖南等地陸續(xù)開(kāi)出了多家進(jìn)口零售店鋪。

數(shù)據(jù)很快給團(tuán)隊(duì)潑來(lái)了一盆冷水——看起來(lái)依然熱鬧的門(mén)店，商品購(gòu)買(mǎi)的轉(zhuǎn)化率卻下降了。究其原因，一方面是選品對(duì)消費(fèi)者沒(méi)有持續(xù)的吸引力；另一方面是二線城市對(duì)進(jìn)口商品的包容度不像北上廣深一樣開(kāi)放，廣州的門(mén)店復(fù)制到內(nèi)地后出現(xiàn)了水土不服的問(wèn)題。

幾番思考過(guò)后，KK館團(tuán)隊(duì)認(rèn)為吸引消費(fèi)者的根本方法還是提升商品性?xún)r(jià)比和品類(lèi)豐富度

In 2015, cross-border e-commerce such as Netease koala, tmall global and Jingdong rose. The KK Pavilion team seized the import and retail outlets and opened the first 400 square meter version of KK Pavilion in Dongguan Laimeng shopping center. The selection is mainly imported retail, and there are coffee and Book bars in the store for customers to rest.

The emporium in Dongguan was not particularly influential at that time, and it was a little open during holidays. However, in the first week of opening, the goods on the shelves are sold out every day, and more than 10 employees are too busy to replenish goods, and they need to transfer support from the headquarters. "The parking lot of the mall has been queuing up for three days because our store is open. "Susan said.

After the single store model was successfully established, the team began to attract investment nationwide, and opened a number of imported retail stores in Chongqing, Anhui, Hubei, Hunan and other places.

The data quickly threw cold water on the team - stores that still seemed to be bustling, but the conversion rate of commodity purchase declined. The reason is that, on the one hand, the selection is not continuously attractive to consumers; on the other hand, the second tier cities are not as open to imported goods as Beijing, Shanghai, Guangzhou and Shenzhen, and the stores in Guangzhou are not satisfied with the local conditions after being copied to the mainland.

After several reflections, the KK Pavilion team believes that the fundamental way to attract consumers is to improve the price performance and category richness of commodities

東莞民盈國(guó)貿(mào)中心KKV首店 KK館新業(yè)態(tài)+快時(shí)尚+新零售的模式