January 22, 2020
Listen to audio excerpts from the Halifax edition of the Pheonix Program.
The Phoenix Music Executive Development Program is offered by strategy consultant Mariel Beros in association with music industry partners in Australia, Canada, New Zealand and South East Asia. Phoenix provides senior industry personnel and business owners with tools and strategies to grow their business locally and internationally
Catherine Runnals
Cath co-owns successful Vancouver based events company Brand Live. Here she outlines her journey from her start in tour management to managing music festivals and events at the Beijing & Vancouver Olympics. Cath talks about the courage it takes, and the challenges she’s faced, taking a business from a turnover of $2million to $18 million.
Terry McBride, on Streaming
Terry McBride, CEO of Nettwerk, shares insights from his company’s streaming data. He delves into the complexities of streaming and why the economic value of a stream is far more important than the number of streams generated by a song. The payout to an artist varies territory to territory and player to player. Spotify, Apple & Amazon will dominate the market, particularly as AI and voice activated speakers become more prevalent. Metadata will soon need to become dynamic to cope with this development.
Justin West
Justin West owns Secret City Records, a leading independent label operating from Montreal Canada. Well regarded for his innovative approach to digital distribution, he talks to Phoenix Program Director Mariel Beros about the ethos behind his business model. His is a master driven label.
Dr. David Court
Australian creative industries business strategist David Court argues the case for growing a business. He outlines the various business structures found in the creative industries and the prevalence of the “Lone Wolf” approach, why it’s both attractive and a millstone. Drawing on his experience in film production, David advocates the distributed wise crowd approach to critical decision making in creative and business projects.
Dr. Chris Stevens
Dr. Stevens is a respected psychologist whose speciality is creativity. He describes how stress and other lifestyle factors boost or drain creativity, and offers suggestions on sleep hygiene, exercise, and diet. He warns against overstimulation of the nervous system by constant use of digital devices.
Terry McBride, on Nettwerk’s Business Model
Nettwerk CEO Terry McBride outlines his successful business model which had its genesis in a white paper he wrote in 2007 called “Meet the Millennials”. The report proved to be a key turning point for his company. He built up Nettwerk’s publishing division, sold it and invested the proceeds in Masters. The company has not looked back.