• Have recognition in the Canadian market (This will be assessed by evidence of media coverage gained for tours, releases, marketing collateral, advertising, chart positioning, or third-party distribution and licensing deals)

• Be an owner, co-owner or a senior manager of an independent label or management company, or integrated music services company

• Have been operating their music business for at least 3 years

• Extensive touring experience and/or

• National airplay and chart action and/or

• Strong profile on Spotify or other leading streaming platform/s

• Only one person from each company can participate in the program

• Applicants must be Canadian citizens or permanent residents of Canada. Alberta Music and and Fondation Musicaction reserve the right to request proof of residency, citizenship, and business registration

• Self-managed artists who also manage or produce records for other artists and who have the required industry experience, are deemed to meet the criteria for the program